The Road to SXSW 2011

9 Dec

Well, it’s official. SXSW 2011 is back on the radar. SXSW is leaking out official acts, and I’ve created a spreadsheet for bands. Last year was’s first go-round on the HGH-bull know simply as “South by” (still can’t commit to using this phrase myself), and we made quite an introduction. Who else drives an RV into the convention center and records bands right there on the trade show floor? (Again, my sincere apologies to the SXSW staff being a pain in the ass and cracking non-sponsor beers in the RV). rolls into SXSW '10 trade show like Uncle Eddie in Christmas Vacation, much to the chagrin of SXSW staff.

Things are a bit different this year for First of all, we are putting on three (3!) unofficial showcases (3/17-3/19)–one at Beauty Bar and two at Palm Door. I’m still in disbelief that we secured such badass venues, and they are located right in the heart of the action. What does “Unofficial” mean? It means we can book whoever the hell we want and you don’t need a badge to get in. Anyone who’s waited in lines to see a show on 6th St. knows why I’m so excited about this. This year will be different for another reason (aside from ripping off the back RV bumper at a gas station last year): will be launching our platform service at SXSW! We’ve been producing some incredible music content for the last year, and we’re ready to share it with all of you.

First order or business: booking bands. We are talking with a bunch of incredible bands that I will share just as soon as they are confirmed (won’t be for a month or so), but I want to know who you think we should book? What bands or artists are you excited about? Musicians are like books–it’s impossible to know all the good ones. Help me out, folks. Leave the bands link in the comments field and I will check them out.

I will check in with all of you on a weekly basis here and fill you in on all developments leading up to SXSW.



Phil Lang

Music Operations Director–


2 Responses to “The Road to SXSW 2011”

  1. Yvonne Doll December 21, 2010 at 10:41 pm #

    HI Phil!
    The Locals would love love to play your showcase. We’ve done some un-official gigs at SXSW in the past. It’s always a ton of fun.
    You can check us out here:

    Our new ep got a super saweet tweet by MTV, and a cool write up from TimeOut!

  2. Tits January 18, 2011 at 3:36 am #

    Check out Austin locals White Rhino. Loud, exciting, sexy, heavy, rock n rollers. Played with a bunch of cool bands like MONOTONIX, SPINDRIFT, LIVING THINGS, ASG, LIONS, RED FANG and ELECTRIC SIX.


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